DAVID AND YOSEF VISUAL COMMUNICATION is an Israeli Branding Studio which was established in 2007 by David Moscovitz and Yosef Berger. The studio offers it's clients a wide range of solutions within the framework of Branding, re-Branding, traditional graphic design and direct advertising.

THE SPECIAL COMBINATION of David and Yosef each offering different disciplines, provides a rich and creative environment with a wide range of possibilities, from precise understanding and usage of typography, to marketing Strategies, conceptual design and advertising all under one roof. 		DAVID MOSCOVITZ
a Bezalel graduate, graphic designer and Currently lecturing a HIT, has 25 years of experience in graphic design under his belt. En has worked in Israel and abroad with clients such as Clal Insurance, Mul-T-lock, Am Oved Publishers, Aliyat Hagag Publishers, Mizrahi Tefachot, etc.

YOSEF BERGER
a graphic design graduate from Ascola and BA Graduate from The Open University Humanity Dept. is a very experienced Art Director with over 10 years behind him in several advertising Agencies with clients Like: Coca-Cola, Peugeot, Crema and Kef for The Sano group, Reckitt Benckiser, etc.

OUR PROFESSIONAL TEAM
includes designers of the highest caliber who create a team that work together creatively and efficiently to meet all the Challenges That our clients Present.
OUR STUDIO is involved in the entire process of brand building and corporate identity from the strategic planning stages to the introduction of the brand into the market.

THE STUDIO'S CAPABILITIES
include the full gamut of BTL design ranging from books, brochures, logos and stationary items, to Macro Graphics (ATL), including advertising campaigns with effective and wide ranging concepts in the form of ads, billboards,banners, etc.
ABOVE ALL, OUR CHOICE OF NAME "DAVID AND YOSEF"
is a powerful indication of our direction, aimed at creating a distinctive Israeli Design that corresponds with earlier periods in the history of Design in this country and weaves contemporary design, both local and international into it’s unique character.
SIMPLICITY: In a world saturated with images, our aim is to simplify the complex, bring focus to the blur, expose the hidden, and in so doing, help the consumer understand the product and buy into it.

CREATIVITY: Only through a deep and incisive understanding of our current reality, can one invent a new reality and make a creative breakthrough.

LISTENING: Our clients know their brands better than us our colleaguessees things from a different perspective and the market out there has it’s own logic. By listening to them all, we can have a more informed understanding of what we are offering. 		ESTHETICS: When you leave some white space, the red dots become more visible.

PROFESSIONALITY: The best design is the one that leaves the consumer with no doubts about whether to purchase or not.

LEARNINIG: The desire to improve, to expand your knowledge, to improve your services, to find new markets and ideas, and to explore new trends.

ASPIRATIONS: To be up-to-date, to evolve constantly and to be at the cutting edge of creative thinking.
OUR PHILOSOPHY IS THAT A GOOD IDEA NEEDS CONSTANT ATTENTION AND FOCUS.
This entails asking questions nonstop, following a clear marketing strategy, having a well-defined creative concept and design solution right up until the final product is achieved. And even then, at this very advanced stage, still being able to cast a doubt and wonder whether we could come up with a better solution.

WE BELIEVE THAT BEHIND EVERY SUCCESSFUL BRAND LIES A TRUTH
that can stand the test of time and answer a real need. Nevertheless, to keep being desirable, a brand needs to readapt itself and evolve. Clear and precise marketing strategies are essential for the process, and above all the appearance of the brand must carry it into the future, be able to withstand the test of time, and keep being relevant while fashions come and go. 		WE TRY TO REMEMBER THAT EVEN A CUBE OF SUGAR NEEDS TO IMPRESS IT'S CONSUMER
in the same way that a stone aspires to become a diamond.

WE DON'T COME UP WITH CREATIVE WORK THAT SELLS YOUR PRODUCT, BUT SELL YOUR PRODUCT, THROUGH CREATIVE IDEAS.
Our attitude is that our creative role is to advance the sale and not let the creative work be the goal of the exercise.

WE SUFFER FROM INSOMANIA.
We never rest on our laurels. Constant rethinking and re-questioning of our initial strategies characterizes our day-to-day work.
WHILE BEING prepared to rise to almost every challenge, there are still some things we will not do.

WE WILL NOT work with unethical brands, brands that harm animals and the environment, brands that don’t come from a real need.

WE DON'T GET involved in cheap design that ends up costing theclient dearly. Design that is done in a hurry, with too much compromise, does not advance the brand and harms it in the long run.